LUIS FONSI X HOT WHEELS

THE ADVENTURE

Having grown up around his father’s car business, Luis Fonsi has long held a fascination for all things automotive. Several decades later, he would see that same curiosity in his five-year-old son while they built elaborate race tracks across their living room floor. When introduced to some of the many talented people at Mattel, Luis Fonsi jumped at the once-in-a-lifetime opportunity to design his own Hot Wheels™ die-cast and subsequently turn it to a life-size reality. Days into his creative process with the Hot Wheels design team, he had another revelation—many of the same elements they were using for the custom car build would make great leather racing jackets. From this idea, the unique apparel and accessories Luis Fonsi x Hot Wheels collection was born.

A STORY OF FASHION

Taking cues directly from the collaboration partners, the fashion experts at D73 set out to create a premium collection of exclusive items for passionate fans. The jackets feature racer styling and mirror details from the custom build - cool gray and bright orange accents, as well as the racing-style patches. Additional badges feature the number ’68, the year the Hot Wheels Brand was founded, and the number 21, which holds special meaning for Luis Fonsi: his favorite number worn by his childhood hero, Puerto Rican baseball superstar Roberto Clemente. Other elements like the unique skull wearing headphones were added to give it that rock star edge.